During her 10 years at Red Bull GmbH, in the International Sports Marketing Department, she helped shape the company’s global sports marketing strategy, managed athletes, executed global events, developed branding strategies, recruited and trained sport marketing managers around the world and gave wiiings to people and ideas.
Giving Wiiings to People and Ideas. Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks. Maximizing the idea behind the “Gives You Wiings” tagline, guided by core values, building a strong content core and executing consistent visual branding.
